What’s a businessperson do when their client platform can be counted on one hand (and no fingers)? If you find yourself in this situation (of having legitimate value to offer even though no one knows your business name), there’s hope. You just need to start marketing your offer to the people who want it the most. In most cases, your target audience will fall into one of two categories – people who are already seeking support and those who have yet to realize that they would like your help.
