You’ve started a venture, and business is good. There’s a healthy stream of customers with apparent revenue to match. Things are looking up, right? Maybe, but you can’t really be sure without running the numbers… And the keys to growing and scaling your business lay in a jungle of arithmetic called KPIs, key performance indicators.
So you’re left with no choice but to continue crafting your dream alone… Don’t despair. Your dream might be radically different because it’s ahead of its time. It’s okay if people can’t appreciate the value of your vision; they just lack the ability to appreciate the finished product until it’s done.
What’s a businessperson do when their client platform can be counted on one hand (and no fingers)? If you find yourself in this situation (of having legitimate value to offer even though no one knows your business name), there’s hope. You just need to start marketing your offer to the people who want it the most. In most cases, your target audience will fall into one of two categories – people who are already seeking support and those who have yet to realize that they would like your help.
As an entrepreneur, you’ve poured blood, sweat, tears, and massive chunks of time into your business. With careful attention, your venture has grown into a thing of beauty. It’s a job well done, but will you be the one to reap the rewards?
Unspoken Partnership – Have you ever experienced calm in the midst of chaos? It’s a rare experience – like glimpsing a rainbow fringing a thunderstorm or the eerie silence cradled within the razing winds of a hurricane. Nevertheless, once witnessed, the experience is almost impossible to forget.
Nitro for Your Business – If you enjoy automotive racing shows of any form, you will inevitably come across the concept of increasing a vehicle’s engine performance through the addition of nitrous oxide. The stuff is almost portrayed as being the substance of mythical legends.
Catalyst or Substrate? – If you can still remember the biochemistry lessons from school, you might recall the idea of a catalyst. In biochemistry, a catalyst is a substance that is able to speed up the reaction between other chemicals. At the same time, a catalyst is special. Unlike a substrate, a catalyst only helps to aid a chemical change. It isn’t consumed during the transformation being accomplished.
Two-Faced Angel? – There’s an inherent challenge to being a popular celebrity. On the one hand, a major part of the job involves showcasing the best of your person and behavior. On the other hand, it’s nearly impossible for the human to be as perfect as their handcrafted image.
Find Balance or Bust – In days not-so-long past, one of the more popular circus acts included tightrope walking. Although the daredevil art isn’t practiced quite as commonly today, there are still occasions when performers will attempt the feat – defying gravity while crossing gashes of space between landmarks such as skyscrapers, the cliffs of the Grand Canyon, or the outcroppings abutting Niagara Falls.
Butter Knife to the Rescue – Have you ever had to position a screw by turning it with a butter knife? How did it go? If you’re like me, you probably made do with the tool at hand, while simultaneously thinking, “I could really use a screwdriver right about now.”